"Shmevans" (icantdriveanyslower)
03/03/2016 at 14:00 • Filed to: None
0
19|
"Shmevans" (icantdriveanyslower)
03/03/2016 at 14:00 • Filed to: None | 0
| 19 |
I’ll be the first to admit that I love Marty and Moog and the MCM channels in general. I frequently binge their videos and follow the build series’ closely.
But their !!!error: Indecipherable SUB-paragraph formatting!!! is just an ad for the new Ford Ranger. I dunno, I mean if they got paid a decent amount for this (which I’m guessing they must have because there wasn’t much point to the video beside talking about Hill Descent Control, etc.) then I can see why they did it but it just seems out of place for these guys. Maybe even sell-out-ish? Probably hard to turn down an offer from Ford in their position but I just left me with a bit of a bad taste in my mouth after all their other videos.
Is this just me being all bitter? Thoughts?
Justin Hughes
> Shmevans
03/03/2016 at 14:06 |
|
At least they put it on their secondary channel rather than a major MCM episode. That would’ve been a bit of a sell-out. I can’t blame them for doing it. If someone wanted to pay me to do something similar I’d take them up on it in a heartbeat.
Thunderface
> Shmevans
03/03/2016 at 14:08 |
|
Some research might help...
|
Shmevans
> Justin Hughes
03/03/2016 at 14:09 |
|
I agree. Just something about it was a little too blatant without saying “Ford wanted us to drive the new Ranger so badly, they flew us out to NZ and put us up in a trash bag tent...”
I’m so conflicted.
|
Shmevans
> Thunderface
03/03/2016 at 14:11 |
|
For those of us without the Faceballs it’s tough to have that background, but thanks for the passive aggressive reply!
CalzoneGolem
> Shmevans
03/03/2016 at 14:12 |
|
Canadians. Amirite?
|
Thunderface
> Shmevans
03/03/2016 at 14:13 |
|
You’re welcome! That’s what I’m here for.
(Insert extra passive-aggressive comment on how their page is public and doesn't require an account to see here)
|
Shmevans
> CalzoneGolem
03/03/2016 at 14:14 |
|
Well I’m Canadian too (Toronto) but yes, you are.
LeadfootYT
> Shmevans
03/03/2016 at 14:14 |
|
I mean if they got paid a decent amount for this
Okay, couple things. First of all, journalists don’t get paid by the company on press launches. They barely get paid shit by their own publications, in fact.
This, I’m assuming, was a regional press launch for the Ranger. It’s a media trip where the company (or more accurately, an agency working for the company) determines who should be invited to get the most exposure, in a way that will benefit the company. Some journalists treat this as a free vacation (spoiler alert: if you do this you will be laughed at). Others treat it as work (which it is). After going on this trip, MCM doing a review and giving the car attention was a “thank you” for the respect they had been given by Ford for the invite. No way were they paid anything.
Second point. They put it on MCMTV2, which is their “B-sides and rarities” channel. They’re not shoving it in the face of MCM subscribers, but they will link to it on social channels to promote it, because going on press trips and being recognized as a genuine media outlet with international influence—in a way that doesn’t conflict with regular MCM programming, which this doesn’t—is a good thing for them.
Plus, this is the internet. It’s not interfering with regular MCM releases, so if you don’t like it, don’t watch it.
|
Shmevans
> LeadfootYT
03/03/2016 at 14:23 |
|
I didn’t say I didn’t enjoy the video. At all. All I was saying is that it seemed out of place for the MCM guys. And companies do directly pay for viral marketing. I am in Automotive marketing and this happens all the time. It’s like freelance photographers who get paid to take Instagram pictures for a company’s account. Only the MCM account is probably a better place for Ford to have this live.
|
Shmevans
> Thunderface
03/03/2016 at 14:29 |
|
When you don’t have a FB account it is the last place you think of, for anything. It’s almost as scary as YouTube comments over there...
|
LeadfootYT
> Shmevans
03/03/2016 at 14:29 |
|
Of course they do, but this was the press drive. There are plenty of other reviews from NZ of the new Ranger (besides the fact that they wouldn’t shell out helicopters for a viral marketing effort). And as you implied, if they were paid, it would’ve been negotiated that it would be presented on the regular MCM channel.
|
Thunderface
> Shmevans
03/03/2016 at 14:31 |
|
Almost.
|
Shmevans
> LeadfootYT
03/03/2016 at 14:38 |
|
I think you might be surprised what a company like Ford will pay for some guaranteed-to-be-successful viral marketing. “Gymkhana 8: brought to you by Ford Performance” springs to mind. But I could be wrong.
All I was saying is that it was weird to see MCM do a proper new car review. If they keep ‘em coming maybe they’ll grow on me.
Rico
> Shmevans
03/03/2016 at 14:38 |
|
Be happy the people you like are getting paid, that’s what makes the world turn.
|
Shmevans
> Rico
03/03/2016 at 14:46 |
|
I think I just got too used to TRD Laser MCM. :(
(Spoiler alert?) Hopefully Marty’s new “Evo” can get us back there. It shows massive promise. But I’m sad thinking about what Moog is going to do to that pretty Saab.
Nauraushaun
> Shmevans
03/04/2016 at 03:47 |
|
I wish they’d stop calling it an Evo. I know they’re kidding, but they’re so persistant with it and it’s
so not
for so many reasons
.
|
Shmevans
> Nauraushaun
03/04/2016 at 12:16 |
|
You mean those hood mounted gauges aren’t standard??
|
Nauraushaun
> Shmevans
03/04/2016 at 15:59 |
|
|
LeadfootYT
> Shmevans
03/06/2016 at 07:28 |
|
If you work in automotive marketing, you should know full well that press launches are handled by the communication department and product placement and fully-produced videos like Gymkhana 8 are handled by the marketing department. They strive to accomplish the same goals, but communications would not have paid one media outlet directly to cover the trip while inviting several dozen others to participate in—and marketing would not have been involved in a press launch, at least not on the journalist side. Marketing may in rare cases use the same cars and locations obviously, but it would be strange if they interacted with journalists—everyone I know who has worked both (at various companies from various continents) have been kept far away from journalists during their marketing work.